Race Ninja and Google Cloud for Startups

Six months ago we got an email that changed how Race Ninja works behind the scenes. We had been accepted into the Google Cloud for Startups program.

We don't talk about this stuff much. Most of the blog is about features, lap times and what's new for drivers. But this one matters because it directly affects the quality of what you get back when you upload a session.

What it actually means

Google looked at what we're building and decided to back it. That's the short version.

The longer version is that their support gave us the room to build things properly. Not on some cheap shared server hoping it doesn't fall over on a busy Sunday night when everyone uploads at once. Proper cloud infrastructure. The kind that scales when it needs to and doesn't make you wait twenty minutes for your telemetry because three other people uploaded at the same time.

Everything runs in parallel on Google Cloud, which is why a full session processes in about ten minutes even when the platform is busy. Telemetry, video, AI coaching. All of it happening at the same time. And your videos play back without buffering, even on your phone at the track.

Where we are now

Over 100 active users. That number felt impossible six months ago.

Drivers are analysing sessions at tracks across 11 countries now. The UK obviously, but also the US, Canada, Germany, Brazil, Argentina, Italy, Spain, Denmark, New Zealand and India. Real people at real tracks getting faster because of what their cameras were already recording.

That's not a vanity metric. Every one of those users is someone who uploaded footage, got their data back and came back to do it again. Some of them upload every single race weekend. A few have uploaded dozens of sessions.

What's coming

Loads.

We've got developments in the pipeline that will take your data to places it hasn't been before. New ways to compare, new ways to learn, new ways to see what you're doing on track. Can't say too much yet. But if you've been using Race Ninja for a while, you know we ship updates every week. That pace isn't slowing down.

It's a good time to be here. Whether you joined last week or you've been with us since the early days, there's a lot coming that's going to make your race weekends more productive.

Upload a session. See what your camera already knows about your driving. And if you spot something we could do better, tell us. That's how this thing gets built.